Paisano’s Pizza, a regional pizza chain primarily located in the Washington D.C. area, trusts MPP to design, print and provide direct mail services to their 35+ locations.
MPP provides a suite of solutions, ranging from on-site photo shoots to marking collateral design, to demographic segmenting and USPS distribution straight from our production facility.
Our designers team are in frequent communication with head office to create materials and get approvals, while their dedicated account manager is in touch with individual franchisees to ensure program participation and signup. MPP’s mailing department reviews the demographic information around each store and through our proprietary USPS program, ensures that direct mail is distributed according to plan on the right days and in the right neighborhoods around stores.
The success of their sophisticated direct mail program has resulted in continual growth over the last decade, making them one of the highest volume per-unit pizza chains in the country.
MPP performed photo shoots to acquire photography assets for use in flyers, postcards and other marketing materials. Our photography team includes the photographer, professional food stylist and art director at a studio with a full-kitchen to ensure your product looks its best.
MPP’s mailing department builds sophisticated direct marketing campaigns. Utilizing demographic segmentation and street-by-street targeting, mail campaigns are designed to run over a multi-week cycle to extend their effect and respect restaurant volume capability.