Digital Marketing Training 
Digital Marketing
Training Program

Empower your business to get tangible results with our franchise-focused Digital Marketing Concepts Training Program.

This integrative 6 week course was built to equip business owners and operators with the Digital Marketing skills needed to thrive in the new digital economy.

Learn key marketing functions such as:

  • Industry standard digital marketing tools and platforms
  • Understanding customer personas and how to build & reach your target market
  • Attribution and sales-driven marketing techniques
  • Building strategy through Insighting and Business Intelligence tools
  • How to apply all of the knowledge gained in this course to drive success in your business
Handcrafted Modules

Over six weeks, you will be guided through a unique experience of immersive and hands-on learning modules, delivered via online classroom which can be accessed from the comfort of your own home or business.

We designed this course with business professionals in mind, inclusive of relevant case studies, discussion sessions and goal-driven strategy.

Course Syllabus 

Introduction 

  • Evolution of Digital Media 
  • Opportunities in current and emerging digital technologies 
  • Digital Marketing framework 
  • Case Studies 
  • Quiz 

Digital Marketing funnel 

  • Conversion Funnel and Path to Purchase 
  • Case Studies 
  • Quiz 

Objectives 

  • Defining Key Results  
  • KPI Setting 
  • Lead & Lag Measures 
  • Case Studies 
  • Quiz

Target Audience Identification

  • Market size, growth and right to win  
  • Segment indicators: Identity and Behavior 
  • Demographics, psychographics, technographics
  • Introduction to Insighting 
  • Observation, Anomaly, Insight 
  • Case Studies 
  • Quiz

Viral Video Production 

  • Viral Video formula 
  • DIY video editing tools 
  • Case Studies 
  • Quiz

Video Marketing 

  • Facebook Video Marketing 
  • Instagram Video Marketing 
  • YouTube Video Marketing 
  • Case Studies 
  • Quiz 

Display and Social Ads 

  • Google Targeting 
  • Google Display Ad Formats 
  • Facebook Targeting 
  • Facebook Display Ad Formats 
  • Collaborative & DYnamic Ads 
  • Case Studies 
  • Quiz

Search Marketing 

  • How Search Works 
  • Keyword Planning 
  • Best Practices for SEO: UX, Content, Keyword Research, Linking 
  • Case Studies 
  • Quiz

Granted Media Marketing 

  • Best Practices for SMS Marketing 
  • Best Practices for Email Marketing 
  • Database Management Tips 
  • Selecting Influencers  
  • Agreements and Possible Collaborations 
  • Case Studies 
  • Quiz

Introduction 

  • What makes a good digital strategy 
  • Big Idea Introduction 
  • Case Studies 
  • Quiz

Content Strategy Framework 

  • POGLE Framework 
  • Hero, Hub, Help 
  • Lean Back, Lean Forward, On-the-go 
  • Meal Snack Bite 
  • Original, Repurposed, Curated 
  • Agle Content Framework 
  • Case Studies 
  • Quiz

Social Media Strategy 

  • Facebook Strategies 
  • Instagram Strategies 
  • Messaging Apps Applications 
  • Content techniques: format, configuration, copy
  • Pinterest Strategies 
  • Case Studies 
  • Quiz

eCommerce 

  • eCommerce Trends 
  • eCommerce Value Chain 
  • eCommerce Levels of Growth 
  • Marketplaces and Aggregators 
  • Case Studies 
  • Quiz

Introduction to CRM

  • Social Media etiquette 
  • Empathy Work 
  • Case Studies 
  • Quiz

CRM Expanded

  • Service Blueprint 
  • Experience Map 
  • Identifying Pain Points  
  • Case Studies 
  • Quiz

Digital Measurement 

  • Reach, Quality, Cost Metrics 
  • Case Studies 
  • Quiz

Budget 

  • Determining Budgets and Outcomes 
  • Case Studies 
  • Quiz

Performance 

  • Performance and Brand Marketing Principles 
  • Case Studies 
  • Quiz
Get in touch

Learn more about how we can tailor our program by industry, and help you achieve scalable success today.

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